“Down The Rabbit Hole” was a collaborative piece with few of my fellow classmates. Our brief was to some how change the space (hallway) using 3-dimensional typography. Our intention was to play on the phrase “Down the rabbit hole” which as full-time students as something we go through all to often. From the endless pit of social media to the mundane class to class trek through the hall way.

The purpose of this installation was to not only entertain and force students to notice something new but to also entrap them within a “rabbit hole” by only giving them the full message from specific vantage points. By creating different vantage points as you walk passed students were engaged to walk back and forth to gather the phrase.