Washington Mystics
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ABOUT
May 2023
Campaign Branding + Identity, Micorsite, Launch Merch
Client: Washington Mystics
CD: Sarah Hallacher
Lead Designer/ AD: George Nichols IV
Senior Designer/ AD: Pete Brown
washington mystics: rebel Campaign
As lead designer, I helped bring the 2023 Washington Mystics Nike Rebel Edition uniform to life, honoring women’s strength and legacy. Inspired by civil rights icon Nannie Helen Burroughs, we crafted a campaign that celebrated trailblazing women of past and present. The project featured a bold identity, merchandise, and a microsite, blending historic reverence with a fresh, modern vibe to resonate across digital and print.
The result? A spirited campaign that radiated empowerment, capturing the Mystics' passion and honoring the enduring impact of women changemakers.
*All social images are credited to and designed by the Washington Mystics social team using brand elements provided by Ghost Note
